In the mid-1980s, and without Steve Jobs in the company, Apple decided to diversify its portfolio of products. A complete windsurfing kit was marketed - with board and sail - but people still preferred computers.
In 1985, an internal battle nearly killed Apple Computer, Inc. Steve Jobs and John Sculley fought for the leadership role, and Jobs was forced to leave the high tech company.
That was when the management team at Apple decided to innovate. The Apple Collection - an odd catalogue of t-shirts, watches, boardshorts, umbrellas, sunglasses, pins, and backpacks - wanted to sell more than just computers. Despite good intentions, it failed.